In case you’ve been under a proverbial rock, the new Apple Ads are quite something. The images and ideas that they convey are captivating. A big part of their success is the theme song, certain to become iconic, I would bet. Find myself fighting the urge to pick up one of these watches. Okay, it’s not that hard to resist. Easily lost is Apple’s subtle signal to a multicultural society. If you actually see it, it’s bold: not just some ambiguous interracial hanging out, these are real couples, by all appearances appearing to engage on a serious level. In two … Continue reading Racing to the Apple Watch